From Local Views to Global Bookings: How PWTA Helped One Travel Couple Level Up

When (CONFIDENTIAL) — a domestic travel couple on YouTube — approached Pasha Worldwide Talent Agency, they had one clear goal: showcase hidden gems across the American Midwest. They were passionate, genuine, and consistently putting out great content, but growth had stalled.

Their biggest challenge? They were only targeting local viewers — folks already in or near the Midwest. The audience was small, and the opportunities were limited.

That’s where PWTA stepped in.

From Regional to Global

Our team sat down with (CONFIDENTIAL) and helped them reimagine their brand positioning: instead of creating videos for Midwesterners, we reframed their content to attract travelers from around the U.S. and Europe who wanted to explore the Midwest.

We partnered with SEO experts and tourism-aligned brands to fine-tune their metadata, thumbnails, and search strategy — optimizing for terms that European and East Coast audiences actually use when researching Midwest trips.

The Results? Incredible.

• 📈 +25% subscriber growth in the first month

• 🚀 +100% channel growth by month four

• 💼 New sponsorships with regional tour operators, RV rental companies, and even a midwestern bed-and-breakfast network

The Secret Sauce? Smart Targeting.

Most creators market to the audience they think they have. We help creators attract the audience they didn’t know they could reach — with the right pitch, platform strategy, and brand voice.

At PWTA, we don’t just book deals — we build movements.

If you're a creator with a mission but limited reach, maybe it’s not the content.
Maybe it’s the strategy.
And that’s where we come in.

Ready to turn your next trip into a breakout moment?
📩 Let’s talk.