Spotlight on Jordan: PWTA’s Playbook for Brand-Forward Partnerships (2nd & 3rd QTR 2025)

At Pasha Worldwide Talent Agency (PWTA), we know that timing and cultural presence are everything. As we step into spring, the Hashemite Kingdom of Jordan is preparing for a lineup of events that span science, innovation, sports, culture, and adventure—and we’re already positioning our creators and brand partners to be part of the story.

Here’s a look at what’s ahead between April and September 2025.

Innovation & Academic Conferences

• International Conference on Computational Intelligence Approaches and Applications – April 28, Amman
  The season kicks off with a major global gathering of AI researchers and innovators. For brands, this is a chance to showcase alignment with the cutting edge of technology and research.

• International Conference on Astronomy, Astrophysics and Space Science (ICAASS) – May 7–9, Amman
  Jordan is emerging as a hub for astrophysics research, and this conference will attract international attention. PWTA sees opportunities for creators to tell stories about science, curiosity, and humanity’s shared future in space.

• International Arab Conference on Mathematics and Computations (IACMC) – May 8–9, Az-Zarqa
  A regional stage for academic collaboration, innovation, and intellectual leadership. Perfect for brands tied to education, technology, and thought leadership.

• World Forum for Women in Science (WFWS) – August 26–27, Irbid
  An inspiring platform celebrating women leading the way in global science and innovation. For creators and brands alike, this is a stage for empowerment and meaningful storytelling.

Tech & Defense Innovation

• Counter UAS Middle East & Africa Conference – September 16–17, Amman
  Drone and counter-drone technology will be in the spotlight as governments, innovators, and defense leaders gather. This event highlights how the region is shaping future security tech.

Sports & National Pride

• 2025 Jordan Super Cup – July 21 in Amman, July 25 in Irbid
  Football takes center stage with a thrilling two-leg Super Cup. For brands, this is a chance to ride the wave of sporting energy and connect with passionate fan bases across Jordan and the Arab world.

Culture, Adventure & Lifestyle

• Petra Desert Marathon – September 3–8, Petra
  Set against the breathtaking backdrop of Petra, this marathon blends endurance sport with one of the world’s most iconic cultural landscapes. It’s an irresistible content opportunity for creators and a storytelling goldmine for adventure and lifestyle brands.

• Amwaj Al Aqaba Festival, Funk Festival, and Red Bull Padel Dash – Early–Mid September, Aqaba & Amman
  Music, sport, and culture collide in these vibrant festivals. Expect beachside concerts, urban sports, and high-energy crowds—prime opportunities for lifestyle and entertainment sponsorships.

Why PWTA Is Already Ahead

At PWTA, our strength lies in connecting the dots:

• We know which events will drive attention—both on the ground and online.

• We ensure our creators have access to capture authentic, real-time stories.

• We build brand partnerships that don’t just show up at events but become part of the narrative.

From stadiums packed with fans to the ancient trails of Petra, Jordan is about to take the global stage—and PWTA is ensuring our talent and partners are right there when it happens.

Final Word

The next six months in Jordan are packed with opportunities for brands seeking exposure and creators looking for relevance. Whether it’s a global science forum, a football showdown, or a desert marathon under the Petra sun, PWTA is positioned to make sure our partners are seen, heard, and remembered.